Redfire is a brand marketing, design and communications agency. We develop, refresh and enhance brands through creative engagement. This includes marketing strategies, naming , graphic design, packaging design, website design, advertising and social media engagement.

Maxlife Rebrand

Recent additions to the Redfire portfolio are these packaging and rebrand designs for Maxlife batteries. We’ve added a bit more personality into the batteries by the addition a character called ‘Maxitron’ and on each battery cell marks a small little nugget... Read The Rest →

Toro Advertisement

Toro and Parkland are specialists in irrigation and we got the opportunity to create this advertisement for them featured in Turf, a New Zealand Turf Management journal.

Peugeot – Memorable Advertising

Quirky and humorous advertising for Peugeot. French agency BETC Euro RSCG designed these print advertisements for Peugeot’s 107 GT racer. We love the manipulation with the heads, it’s memorable and humorous. Adopt a little racing look? Why not! (Just maybe without... Read The Rest →

Tea Packaging Design

This awesome packaging design for tea sommelier, Leticia Sáenz is a first for Mexico and puts them on the map with this approach to minimal package design. Studio leolab designed two sets, each containing six glass containers filled with different teas.... Read The Rest →

Coke Packaging – It’s the real thing

I couldn’t help myself and ordered an ice cold Coke when i saw the the cafe fridge loaded with Coke in glass bottles. I don’t know about you but I reckon Coke tastes better in glass. Thanks for bringing back the... Read The Rest →

Brand Loyalty

Every brand owner loves brand loyalty, however the FMCG sector is driven by price off where more than half of all groceries sold are on price promotion. The brand loyalty challenge is also amplified when many categories have very little differentiation,... Read The Rest →