Brand Strategy | Design | Communication

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Redfire is a brand marketing, design and communications agency. We develop, refresh and enhance brands and help with customer acquisition, retention and growth. This includes marketing strategies, naming , graphic design, packaging design, website design, advertising and social media engagement.

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ABSOLUT Originality

We love this years ABSOLUT VODKA packaging design with their newly released limited edition ABSOLUT Originality bottles. They made 4 million bottles with every bottle being unique and different. Another edition to this amazing brand who focuses packaging design as their... Read The Rest →

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Google reveals ‘Project Wing’

Google X, the major technological advancement lab, has spent the last two years building an awesome aerial drone that can deliver goods across the country. They call this the Project Wing. Check out the video below to see one of Project... Read The Rest →

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Social Media comms

Redfire has recently developed social media communcation for Savar. We highlighted the benefits of the products, created emotional connections and kept the brand essence by using clean and simple images.        

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Packaging Refresh

It’s amazing what a packaging refresh can do for your brand and sales. Redfire recently worked with Paint Aids Limited to completely refresh their brand and packaging for a range of patch fillers sold in all major hardware stores like Mitre... Read The Rest →

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Packaging designers

Good packaging designers are worth their weight in gold.  With cluttered shelves and less than 3 seconds to grab a customers attention, it is critical you get your packaging design right. Packaging design is an art and when done well, can... Read The Rest →

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New Advertising Campaign for PAL

We’ve just created this cool ad for PAL. There is a series of four variants and these advertisments will be placed on both traditional media and digital media.