These products are designed to create awareness of water consumption. The production process the products go through ensure the natural resources used are treated responsibly. The ingredients they use, the way they are packaged and their manufacturing are all sustainably aware. People are encouraged to save water when using the products. The reminder is on the front of the packaging and in the name. A simple and effective no-frills message illustrated boldly in black and white.

The basic brown paper bag takes on a new, more architectural form. With folds created like origami, these bags are given an identity of their own. Instead of being thrown out they will be kept and can recycled for other purposes after they are brought home making them a more sustainable choice than traditional paper bags.

We’ve just developed the Brookmill brand and applied it through multiple touch points. The interlocked “B” was crafted from both the old and new creating a distinctive form which  has already drawn many positive comments for our client. Simple, elegant, timeless branding.

Trades At School is an organisation run through C-Me Mentoring Foundation Trust. Their focus is to bridge the gap between school and industry through creating apprenticeships in the industry students are able to gain skills and confidence for their future. Redfire developed the brand for both C-Me and Trades At School and now it has been applied to their car. Personality and engagement is achieved by having the students featuring on the back window. Keep an eye out for this on an Auckland road near you.

Redfire crafted and designed the Greenhouse brand to reflect the core values of the business. We then integrated, designed and built their cms website and corporate collateral. The innovation, professionalism, partnership, creativeness and technical savvy is evident in the intricate structure of the circle balanced with the clean lines of the copy. The graphic identity’s continuous shape offers a feeling of unification for the potential professionals and investors who want to be a part of and associated with The Greenhouse. Take a look at what they do www.greenhousecleantech.com

Chip packets designed for The Hairy Bikers brand envoke the feeling of heritage and that the packet has been crumpled in the hand. This is a convincing way of getting across the personality of the brand. The colours and additions of natural foil from the bag make the packet clean and simple but also eye catching and sophisticated.

This calendar is called the “Chrono Shredder”. The piece displays dates on a scroll of paper, showing the current day, while the past dates are shredded up into a heap on the floor. This piece of art is a form of time-based work in the most literal way. As we are half way through this year this pile would be getting quite big…think about all that paper to be recycled.

This t-shirt company (Amon Clothing) has a simple, fresh looking design that uses sustainable processes. The sustainability is not only found in the materials used but also in the limited edition runs of the shirts. The products and branding undertake a trianglular motif which is used throughout from their letterhead and brochure, to even the folding of their T’s. Nice to see consistency taken so far through an identity.

A new take on the typical real estate “to let” signs commonly seen around. This advertising campaign in Copenhagan, Denmark envokes imagination and good humor (and possibly participation) from this billboard.

Logo of 15 years

New Identity

After all the recent controversy of Auckland City getting a new identity, and seeing the subsequent winning design- ours looks dated already compared to the brand refresh Melbourne got. Melbourne city updated their logo after 15 years of multiple logos for their various services. The city of Melbourne got a cohesive brand strategy and new identity system. The new system is expressed in full through the dominant “M” – immediately recognizable and multifaceted, synonymous with the city itself. This identity has impact and adaptability beyond the logo, as shown through the application throughout the city.