Trades At School is an organisation run through C-Me Mentoring Foundation Trust. Their focus is to bridge the gap between school and industry through creating apprenticeships in the industry students are able to gain skills and confidence for their future. Redfire developed the brand for both C-Me and Trades At School and now it has been applied to their car. Personality and engagement is achieved by having the students featuring on the back window. Keep an eye out for this on an Auckland road near you.

Logo of 15 years

New Identity

After all the recent controversy of Auckland City getting a new identity, and seeing the subsequent winning design- ours looks dated already compared to the brand refresh Melbourne got. Melbourne city updated their logo after 15 years of multiple logos for their various services. The city of Melbourne got a cohesive brand strategy and new identity system. The new system is expressed in full through the dominant “M” – immediately recognizable and multifaceted, synonymous with the city itself. This identity has impact and adaptability beyond the logo, as shown through the application throughout the city.

This smart window display had 10-15 people stop and look at it within 2 minutes. Simple yet effective.

Smith and Caughey’s window displays are always interesting and remind me of Harvey Nics and Harrods. Their Christmas display was a great crowd grabber and stopped pedestrian traffic. It’s good old retailing at it’s best.

Redfire worked with CarbonGroup to develop and design the branding for the first low carbon zone initiative in New Zealand. The Low Carbon Zone is a CarbonGroup special project launched in Victoria Quarter is aiming to create sustainable business communities that are working towards a low carbon future. So, if you’re thinking of being a sustainable business, go check out the low zone!

www.thelowzone.co.nz

This French clothing store’s website demonstrates the way in which flash can push the envelope well above and beyond what any standard HTML website could ever do. The result is a truly creative, original and interesting information experience.

Check the site out here: http://www.bubblewood.com

Spotted on the cool hunter, this guerrilla campaign for a local fitness club in the Netherlands, engages audiences as you sit waiting for the bus – literally displaying your weight for all to see. Could be terrifying for some.