The basic brown paper bag takes on a new, more architectural form. With folds created like origami, these bags are given an identity of their own. Instead of being thrown out they will be kept and can recycled for other purposes after they are brought home making them a more sustainable choice than traditional paper bags.
Redfire crafted and designed the Greenhouse brand to reflect the core values of the business. We then integrated, designed and built their cms website and corporate collateral. The innovation, professionalism, partnership, creativeness and technical savvy is evident in the intricate structure of the circle balanced with the clean lines of the copy. The graphic identity’s continuous shape offers a feeling of unification for the potential professionals and investors who want to be a part of and associated with The Greenhouse. Take a look at what they do www.greenhousecleantech.com
This t-shirt company (Amon Clothing) has a simple, fresh looking design that uses sustainable processes. The sustainability is not only found in the materials used but also in the limited edition runs of the shirts. The products and branding undertake a trianglular motif which is used throughout from their letterhead and brochure, to even the folding of their T’s. Nice to see consistency taken so far through an identity.
Check out our new travel & tourism case studies e-book here.
This sustainable package uses the box in two functional ways. Firstly where the product is contained and transported, and secondly the packaging is used to hang the product. It means this cardboard gets an extra cycle as a hanger before heading to the recycling bin (even if it doesn’t last as long as the t-shirt).
Redfire worked with CarbonGroup to develop and design the branding for the first low carbon zone initiative in New Zealand. The Low Carbon Zone is a CarbonGroup special project launched in Victoria Quarter is aiming to create sustainable business communities that are working towards a low carbon future. So, if you’re thinking of being a sustainable business, go check out the low zone!
This year, Earth Hour has been transformed into the world’s first global election, between Earth and global warming.
For the first time in history, people of all ages, nationalities, race and background have the opportunity to use their light switch as their vote – Switching off your lights is a vote for Earth, or leaving them on is a vote for global warming.
Earth Hour began in Sydney in 2007, when 2.2 million homes and businesses switched off their lights for one hour. In 2008 the message had grown into a global sustainability movement, with 50 million people switching off their lights. Global landmarks such as the Golden Gate Bridge in San Francisco, Rome’s Colosseum, the Sydney Opera House and the Coca Cola billboard in Times Square all stood in darkness.
In 2009, Earth Hour is being taken to the next level, with the goal of 1 billion people switching off their lights as part of a global vote. Unlike any election in history, it is not about what country you’re from, but instead, what planet you’re from. VOTE EARTH is a global call to action for every individual, every business, and every community. A call to stand up and take control over the future of our planet. Over 74 countries and territories have pledged their support to VOTE EARTH during Earth Hour 2009, and this number is growing everyday.
We all have a vote, and every single vote counts. Together we can take control of the future of our planet, for future generations.
VOTE EARTH by simply switching off your lights for one hour, and join the world for Earth Hour.
Saturday, March 28, 8:30-9:30pm. http://www.earthhour.org/downloads/nz:en
