We’ve just developed the Brookmill brand and applied it through multiple touch points. The interlocked “B” was crafted from both the old and new creating a distinctive form which has already drawn many positive comments for our client. Simple, elegant, timeless branding.
Trades At School is an organisation run through C-Me Mentoring Foundation Trust. Their focus is to bridge the gap between school and industry through creating apprenticeships in the industry students are able to gain skills and confidence for their future. Redfire developed the brand for both C-Me and Trades At School and now it has been applied to their car. Personality and engagement is achieved by having the students featuring on the back window. Keep an eye out for this on an Auckland road near you.
Redfire crafted and designed the Greenhouse brand to reflect the core values of the business. We then integrated, designed and built their cms website and corporate collateral. The innovation, professionalism, partnership, creativeness and technical savvy is evident in the intricate structure of the circle balanced with the clean lines of the copy. The graphic identity’s continuous shape offers a feeling of unification for the potential professionals and investors who want to be a part of and associated with The Greenhouse. Take a look at what they do www.greenhousecleantech.com
Chip packets designed for The Hairy Bikers brand envoke the feeling of heritage and that the packet has been crumpled in the hand. This is a convincing way of getting across the personality of the brand. The colours and additions of natural foil from the bag make the packet clean and simple but also eye catching and sophisticated.
This t-shirt company (Amon Clothing) has a simple, fresh looking design that uses sustainable processes. The sustainability is not only found in the materials used but also in the limited edition runs of the shirts. The products and branding undertake a trianglular motif which is used throughout from their letterhead and brochure, to even the folding of their T’s. Nice to see consistency taken so far through an identity.
Logo of 15 years
New Identity
After all the recent controversy of Auckland City getting a new identity, and seeing the subsequent winning design- ours looks dated already compared to the brand refresh Melbourne got. Melbourne city updated their logo after 15 years of multiple logos for their various services. The city of Melbourne got a cohesive brand strategy and new identity system. The new system is expressed in full through the dominant “M” – immediately recognizable and multifaceted, synonymous with the city itself. This identity has impact and adaptability beyond the logo, as shown through the application throughout the city.
Check out our new travel & tourism case studies e-book here.
Colour, colour and more colour! Great to see creative ingenuity with these nail polish and eye make-up concepts. We’re starting to see quite a few range extensions featuring the Pantone colour range….and YES the girls in the office love this one.
Redfire designed this beautiful packaging for Newborn Necessities’ gorgeous baby clothes. So luxurious for that special little one. The key was to offer packaging that was not only functional but a gift wrap in itself. The layers of design carried through to the inside of the box and gave a surprise factor. We also took the packaging from seven different boxes down to two.
TSI (Travel Solutions International) was recently launched in India, Nigeria and the United Arab Emirates. Redfire designed the global travel brand which has quickly expanded over the last 6 months to now have a presence in every continent on the planet.
