Trades At School is an organisation run through C-Me Mentoring Foundation Trust. Their focus is to bridge the gap between school and industry through creating apprenticeships in the industry students are able to gain skills and confidence for their future. Redfire developed the brand for both C-Me and Trades At School and now it has been applied to their car. Personality and engagement is achieved by having the students featuring on the back window. Keep an eye out for this on an Auckland road near you.