This t-shirt company (Amon Clothing) has a simple, fresh looking design that uses sustainable processes. The sustainability is not only found in the materials used but also in the limited edition runs of the shirts. The products and branding undertake a trianglular motif which is used throughout from their letterhead and brochure, to even the folding of their T’s. Nice to see consistency taken so far through an identity.

Redfire designed this beautiful packaging for Newborn Necessities’ gorgeous baby clothes. So luxurious for that special little one. The key was to offer packaging that was not only functional but a gift wrap in itself. The layers of design carried through to the inside of the box and gave a surprise factor. We also took the packaging from seven different boxes down to two.

We all want a pair or two of these purposely mismatched socks. No more embarrassment for not finding the right socks in the morning! This is a great example of using generic packaging to cater for multiple product variants with the die cut window featuring the colour options.