The packaging for this milk carton is not only visually enticing, it is also functional. The diagrams and data visualisations give important and useful information. The four sides are utlised to add easy and quick nutritional facts, ingredients and amounts per serving etc. The simple tonal use of color is both functional adds a sense of retro sci-fi inspiration. If we saw this sort of carton in our New Zealand supermarkets, I bet we would gravitate towards them.

Chip packets designed for The Hairy Bikers brand envoke the feeling of heritage and that the packet has been crumpled in the hand. This is a convincing way of getting across the personality of the brand. The colours and additions of natural foil from the bag make the packet clean and simple but also eye catching and sophisticated.

Doritos are always on the lookout for innovative packaging and encourage new concept proposals. This one incorporates the shape of the chip as the base of the packaging. What caught our eye was the smart structure which seals the pack closed after opening. Functional yet simple!

We love Kapiti Ice Cream and were impressed with their new packaging. The new-look has a wholesome but stylish feel with beautiful illustrations. The premium quality and brand proposition is reinforced by the great design. Can’t wait to try all the great flavours, YUM!

This is cool packaging we spotted for lemon flavoured pepper and salt – yum! Would make a great rub on fresh fish. It’s designed by a small Argentinean company, Estudio Clara Ezcurra.