The packaging for this milk carton is not only visually enticing, it is also functional. The diagrams and data visualisations give important and useful information. The four sides are utlised to add easy and quick nutritional facts, ingredients and amounts per serving etc. The simple tonal use of color is both functional adds a sense of retro sci-fi inspiration. If we saw this sort of carton in our New Zealand supermarkets, I bet we would gravitate towards them.

Chip packets designed for The Hairy Bikers brand envoke the feeling of heritage and that the packet has been crumpled in the hand. This is a convincing way of getting across the personality of the brand. The colours and additions of natural foil from the bag make the packet clean and simple but also eye catching and sophisticated.

This t-shirt company (Amon Clothing) has a simple, fresh looking design that uses sustainable processes. The sustainability is not only found in the materials used but also in the limited edition runs of the shirts. The products and branding undertake a trianglular motif which is used throughout from their letterhead and brochure, to even the folding of their T’s. Nice to see consistency taken so far through an identity.

Marmite (UK)  in conjunction with Core Design, created an exclusive, limited run of 200 hand-crafted jars for the launch of the new extra-matured “Marmite XO”….amazing what one can do with big budgets! They recruited thirty of their biggest fans and inducted them into a secret society “The Marmarati” to help refine the flavour and also recruit more like-minded members. The vintage inspired jar was hand-dipped in black wax and stamped with the gold crest of the Marmarati. Mafiaosa watch out!

Doritos are always on the lookout for innovative packaging and encourage new concept proposals. This one incorporates the shape of the chip as the base of the packaging. What caught our eye was the smart structure which seals the pack closed after opening. Functional yet simple!

This sustainable package uses the box in two functional ways. Firstly where the product is contained and transported, and secondly the packaging is used to hang the product. It means this cardboard gets an extra cycle as a hanger before heading to the recycling bin (even if it doesn’t last as long as the t-shirt).

Paul Smith uses his trademark stripes to add that extra vitality to Evian. The design incorporates colours he uses everyday and is filled with energy and fun. As with all things designer, the water will be sold in limited amounts until Christmas. We want some!