The basic brown paper bag takes on a new, more architectural form. With folds created like origami, these bags are given an identity of their own. Instead of being thrown out they will be kept and can recycled for other purposes after they are brought home making them a more sustainable choice than traditional paper bags.

This box packaging is more sustainable than plastic bottles and made from renewable resources. Interesting way to reduce your carbon footprint. Given the cluttered water market in NZ, it will be interesting to see how long it takes before we see this developed here.