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	<title>Branding, Packaging Design, Marketing Collateral</title>
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	<description>Brand Strategy. Design. Communication</description>
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		<title>Kim Dotcom &#8211; John Banks Song</title>
		<link>http://www.redfiredesign.co.nz/2012/05/kim-dotcom-john-banks-song/</link>
		<comments>http://www.redfiredesign.co.nz/2012/05/kim-dotcom-john-banks-song/#comments</comments>
		<pubDate>Mon, 07 May 2012 05:17:13 +0000</pubDate>
		<dc:creator>redfire</dc:creator>
				<category><![CDATA[Interesting]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Amnesia]]></category>
		<category><![CDATA[Donation Scandel]]></category>
		<category><![CDATA[John Banks]]></category>
		<category><![CDATA[John Banks Song]]></category>
		<category><![CDATA[Kim Dotcom]]></category>

		<guid isPermaLink="false">http://www.redfiredesign.co.nz/?p=3005</guid>
		<description><![CDATA[Amnesia is a song about the John Banks donation saga in New Zealand made my Kim Dotcom. For details watch this news story by John Campbell Here]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Win a trip downunder&#8230;not that downunder&#8230;I mean</title>
		<link>http://www.redfiredesign.co.nz/2012/05/win-a-trip-downunder-not-that-downunder-i-mean/</link>
		<comments>http://www.redfiredesign.co.nz/2012/05/win-a-trip-downunder-not-that-downunder-i-mean/#comments</comments>
		<pubDate>Wed, 02 May 2012 23:51:55 +0000</pubDate>
		<dc:creator>redfire</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Identities]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Lake Wanaka Resorts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mons Royale]]></category>
		<category><![CDATA[new zealand]]></category>
		<category><![CDATA[Underwear]]></category>

		<guid isPermaLink="false">http://www.redfiredesign.co.nz/?p=2992</guid>
		<description><![CDATA[Underwear and firstlayer brand Mons Royale is flying one lucky person to New Zealand for the trip of a lifetime including luxury accommodation, heli skiing and lift passes to the... <a class="read-more" href="http://www.redfiredesign.co.nz/2012/05/win-a-trip-downunder-not-that-downunder-i-mean/">Read The Rest &#8594;</a>]]></description>
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		<title>Somebody That I Used to Know (cover) &#8211; Walk off the Earth</title>
		<link>http://www.redfiredesign.co.nz/2012/04/somebody-that-i-used-to-know-walk-off-the-earth-gotye-cover/</link>
		<comments>http://www.redfiredesign.co.nz/2012/04/somebody-that-i-used-to-know-walk-off-the-earth-gotye-cover/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 04:11:17 +0000</pubDate>
		<dc:creator>redfire</dc:creator>
				<category><![CDATA[Interesting]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Things we like]]></category>
		<category><![CDATA[1 Guitar]]></category>
		<category><![CDATA[Awesome]]></category>
		<category><![CDATA[cover]]></category>
		<category><![CDATA[Goyte]]></category>
		<category><![CDATA[Kimbra]]></category>
		<category><![CDATA[redfire design]]></category>
		<category><![CDATA[Somebody that I used to know]]></category>
		<category><![CDATA[Walk off the Earth]]></category>

		<guid isPermaLink="false">http://www.redfiredesign.co.nz/?p=2981</guid>
		<description><![CDATA[Very cool cover of Somebody That I Used to Know, song originally by Gotye featuring Kimbra covered by Walk off the Earth, using 1 guitar to perform the entire song.... <a class="read-more" href="http://www.redfiredesign.co.nz/2012/04/somebody-that-i-used-to-know-walk-off-the-earth-gotye-cover/">Read The Rest &#8594;</a>]]></description>
		<wfw:commentRss>http://www.redfiredesign.co.nz/2012/04/somebody-that-i-used-to-know-walk-off-the-earth-gotye-cover/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Emirates &#8211; Hello Tomorrow Campaign</title>
		<link>http://www.redfiredesign.co.nz/2012/03/emirates-hello-tomorrow-campaign/</link>
		<comments>http://www.redfiredesign.co.nz/2012/03/emirates-hello-tomorrow-campaign/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 19:59:41 +0000</pubDate>
		<dc:creator>redfire</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Interesting]]></category>
		<category><![CDATA[Emirates]]></category>
		<category><![CDATA[Fly Emirates]]></category>
		<category><![CDATA[Global campaign]]></category>
		<category><![CDATA[Hello Tomorrow]]></category>
		<category><![CDATA[redfire]]></category>

		<guid isPermaLink="false">http://www.redfiredesign.co.nz/?p=2960</guid>
		<description><![CDATA[Here&#8217;s a sneak preview of a great new campaign that Emirates will launch globally tomorrow &#8211; Hello tomorrow. The team at Redfire think this is a cool brand campaign.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PlaceMakers new brand campaign</title>
		<link>http://www.redfiredesign.co.nz/2012/03/build-it-and-they-will-come-placemakers-and-jwt-keep-it-real-with-new-brand-campaign/</link>
		<comments>http://www.redfiredesign.co.nz/2012/03/build-it-and-they-will-come-placemakers-and-jwt-keep-it-real-with-new-brand-campaign/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 02:04:19 +0000</pubDate>
		<dc:creator>redfire</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Interesting]]></category>
		<category><![CDATA[ITM]]></category>
		<category><![CDATA[JWT]]></category>
		<category><![CDATA[Mitre 10]]></category>
		<category><![CDATA[Palcemakers]]></category>

		<guid isPermaLink="false">http://www.redfiredesign.co.nz/?p=2941</guid>
		<description><![CDATA[We like Placemakers new campaign developed by JWT. With a focus on owning the trade market, Placemakers new brand ads have connected with a real life  snapshot of the tradie... <a class="read-more" href="http://www.redfiredesign.co.nz/2012/03/build-it-and-they-will-come-placemakers-and-jwt-keep-it-real-with-new-brand-campaign/">Read The Rest &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creative Effectiveness &#8211; Potency vs Novelty</title>
		<link>http://www.redfiredesign.co.nz/2012/03/creative-effectiveness-potency-vs-novelty/</link>
		<comments>http://www.redfiredesign.co.nz/2012/03/creative-effectiveness-potency-vs-novelty/#comments</comments>
		<pubDate>Sun, 25 Mar 2012 23:54:17 +0000</pubDate>
		<dc:creator>redfire</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand Design]]></category>
		<category><![CDATA[Effective advertising]]></category>
		<category><![CDATA[redfire]]></category>
		<category><![CDATA[Strategic Branding]]></category>

		<guid isPermaLink="false">http://www.redfiredesign.co.nz/?p=2908</guid>
		<description><![CDATA[A great illustration by Tom Fishburne highlighting how Advertising can sometimes be rewarded by the subjective nature of the creative and be disconnected from the real reasons it was commissioned... <a class="read-more" href="http://www.redfiredesign.co.nz/2012/03/creative-effectiveness-potency-vs-novelty/">Read The Rest &#8594;</a>]]></description>
		<wfw:commentRss>http://www.redfiredesign.co.nz/2012/03/creative-effectiveness-potency-vs-novelty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gutsy stuff Telefónica monster wave, double hit</title>
		<link>http://www.redfiredesign.co.nz/2012/03/gutsy-stuff-telefonica-monster-wave-double-hit/</link>
		<comments>http://www.redfiredesign.co.nz/2012/03/gutsy-stuff-telefonica-monster-wave-double-hit/#comments</comments>
		<pubDate>Sun, 25 Mar 2012 23:02:15 +0000</pubDate>
		<dc:creator>redfire</dc:creator>
				<category><![CDATA[Interesting]]></category>
		<category><![CDATA[Auckland]]></category>
		<category><![CDATA[Leg 5]]></category>
		<category><![CDATA[Monster Wave]]></category>
		<category><![CDATA[New Zealand to Itajaí in Brazil]]></category>
		<category><![CDATA[Telefónic]]></category>
		<category><![CDATA[Telefónica Wave Hit]]></category>
		<category><![CDATA[Volvo Ocean Race]]></category>

		<guid isPermaLink="false">http://www.redfiredesign.co.nz/?p=2903</guid>
		<description><![CDATA[Now this is what we call guts. Telefónica racing in the Volvo Ocean Race, takes on the elements on its leg to Brazil.]]></description>
		<wfw:commentRss>http://www.redfiredesign.co.nz/2012/03/gutsy-stuff-telefonica-monster-wave-double-hit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GeoNet Quake app</title>
		<link>http://www.redfiredesign.co.nz/2012/03/geonet-quake-app/</link>
		<comments>http://www.redfiredesign.co.nz/2012/03/geonet-quake-app/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 21:09:24 +0000</pubDate>
		<dc:creator>redfire</dc:creator>
				<category><![CDATA[New Technologies]]></category>
		<category><![CDATA[andoid app]]></category>
		<category><![CDATA[Christchurch earthquake]]></category>
		<category><![CDATA[earthquake detection]]></category>
		<category><![CDATA[GeoNet Quake app]]></category>

		<guid isPermaLink="false">http://www.redfiredesign.co.nz/?p=2839</guid>
		<description><![CDATA[Canterbury&#8217;s favourite digital resource revealed its latest upgrade last week – a free app for Android smartphones. It&#8217;s built on GeoNet&#8217;s upgraded website, GeoNet Rapid, also still in beta, and... <a class="read-more" href="http://www.redfiredesign.co.nz/2012/03/geonet-quake-app/">Read The Rest &#8594;</a>]]></description>
		<wfw:commentRss>http://www.redfiredesign.co.nz/2012/03/geonet-quake-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Auckland&#8217;s Round the Bays</title>
		<link>http://www.redfiredesign.co.nz/2012/03/aucklands-round-the-bays/</link>
		<comments>http://www.redfiredesign.co.nz/2012/03/aucklands-round-the-bays/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 20:54:13 +0000</pubDate>
		<dc:creator>redfire</dc:creator>
				<category><![CDATA[Interesting]]></category>
		<category><![CDATA[round the bay]]></category>
		<category><![CDATA[tamaki drive walk]]></category>

		<guid isPermaLink="false">http://www.redfiredesign.co.nz/?p=2826</guid>
		<description><![CDATA[Around 70,000 people attended this year&#8217;s Round the Bays in Auckland. Were you at Round the Bays?]]></description>
		<wfw:commentRss>http://www.redfiredesign.co.nz/2012/03/aucklands-round-the-bays/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Amazing Smart Phone Technology</title>
		<link>http://www.redfiredesign.co.nz/2012/03/amazing-smart-phone-technology/</link>
		<comments>http://www.redfiredesign.co.nz/2012/03/amazing-smart-phone-technology/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 00:31:31 +0000</pubDate>
		<dc:creator>redfire</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Interesting]]></category>
		<category><![CDATA[New Technologies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blippar]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[heinz ketchup]]></category>
		<category><![CDATA[Interactive Displays]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Collateral]]></category>
		<category><![CDATA[Packaging Design]]></category>

		<guid isPermaLink="false">http://www.redfiredesign.co.nz/?p=2816</guid>
		<description><![CDATA[Tomato Ketchup market leader Heinz is driving its mobile presence as the first sauce brand to use blippar™ technology Check out this incredible new technology for smart phones that utilizes... <a class="read-more" href="http://www.redfiredesign.co.nz/2012/03/amazing-smart-phone-technology/">Read The Rest &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
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