John Oyagawa is a specialist caterer and personal chef to the stars, offering catering services in the Pacific Rim. They operate out of Auckland, New Zealand and their services have expanded into providing personal chef and food services for the Hollywood elite whilst holidaying in the Pacific. John Oyagawa catering also specialises in private functions and has operated out of renown venues such as Villa Maria Estates, exotic Waiheke Island locations,  as well as many private residences and commercial venues.

Our challenge was to revitalise the John Oyagawa brand identity to best reflect his new business and client base. With a focus on providing a total catering solution, John Oyagawa’s brand identity needed to reflect his food which is contemporary, clean, simple and fresh. We also needed to transfer his brand into marketing collateral, a website and cook books.

REDFIRE designed an elegant and contemporary brand mark exemplifying John Oyagawa’s core brand values -  international, modern and innovative. We added some personality with the strapline, EAT, DRINK, RELAX, ENJOY. These elements communicate John Oyagawa’s sophistication and total catering solution and the feeling you experience when you contract his services. After all it is about being able to relax and enjoy yourself with good food and wine.  Redfire established a good balance between the new brand equated with a premium relaxed and enjoyable experience.