The Low Carbon Zone (aka The Low Zone) is about creating sustainable business communities that are working towards a low carbon future. The Low Zone is a commercial community-based initiative that focuses on taking action on energy efficiency and resource use, driving down costs and carbon emissions at the same time. This campaign was created to promote a Low Carbon Zone in the Victoria Quarter, Auckland.

The brief was to launch a new brand focused on carbon management and sustainability. Our objectives were to communicate the benefits and service offers within a local business community on carbon management and sustainability with the goal of driving awareness and ultimately encourage sign up and participation within the Low Carbon Zone. The overall look and feel was developed to give the campaign a personality which would cut-through in this business environment that is traditionally based on science and a corporate look and feel. The target market was primarily business owners and decision makers in Victoria Quarter which span the 30+ to 50+ age bracket. Therefore, there was a need to generate visuals which were youthful and fresh, in-keeping with the desired CO2 personality. A touch of humour and street credibility was also needed.