When you work with a client that is so passionate about what they do, you quickly understand what drives their brand. Venerdi is a NZ business with a holistic nutritional and organic heritage. All their products are handmade with quality ingredients with high nutritional benefits and values. REDFIRE was initially charged with developing new packaging for the Spelt and Gluten free bread ranges. We used market research commissioned by Venerdi to develop an on pack communications strategy that set it apart from the rest of the bread category. Our objective was to move the products away from realms of the “health food shopper” and into the minds of the new, mass consumer base.

Today REDFIRE works with Venerdi to execute their total brand communications strategy.

The new brand revitalisation and packaging design has definitely set Venerdi apart from it’s competitors and we, as newly converted Venerdi customers continually find our local supermarket shelves running low of our personal favourites.

Brand identity revitalisation • Packaging • Marketing collateral

Channel merchandising • Advertising • Trade displays • Print management