Branding Strategy/Logo Design ← Back to the portfolio
Great brands strike a chord and gain an emotional connection with their audience. Along with your name, your brand represents what is unique about you and includes your graphics, colours, personality, tonality and look and feel. Your logo is the starting point for your brand and is the seed from where everything else grows, however branding is more than just your logo.
Getting it right. A great brand is developed through a considered approach and is influenced by all actions and communications a company makes. Our strategic approach starts with research so we understand your business. We then look strategically at the market, your competitors, positioning and points of difference. We understand and gauge the tone and strength of the competition. We find out how your competitors are positioning themselves, what commonalities they share, and what personalities and tone they are projecting. Do their similarities offer a huge opportunity for you to stand out from the crowd?
Our next step is to help you define your brand positioning. The more specific and nuanced your positioning is, the more effective your brand will be. All great brands work in concert with the positioning of the business or product they speak for. The best positioning finds a way to reinvigorate or change the conversation that an industry has been having with its consumers. Something challenger brands are good at doing.
Once we have clear understanding and strategic direction, we then go to design of you brand/logo and then application to all required brand touchpoints.
Redfire can help you develop a new brand from scratch, refresh an existing brand or develop an architecture of brands. Our holistic brand building tool, Brand Evolva ensures consistency and clarity and offers a holistic and scalable approach to brand building which can be used over a diverse time frame and incorporate different stages of the brand development.
Got a brand project you want to discuss? Give us a call and lets see how we can help.