Carbon Group ← Back to the portfolio

WORK WE DID:

Brand Strategy, Naming, Brand Identity – Logo Design, Brand Architecture, Campaign Strategy, Marketing Collateral, Guerrilla Advertising, Website, Print Management

The Low Carbon Zone (aka The Low Zone) is about creating sustainable business communities that are working towards a low carbon future. The brief was to launch a new brand focused on carbon management and sustainability. Our goal was to drive awareness and encourage sign up and participation within the Low Carbon Zone – Victoria Quarter.

Given our younger target audience 20-40′s, the overall look and feel was developed to give the campaign a distinguished personality and cut-through in a business environment that is traditionally corporate and promoted with science. We crafted and designed visuals which were youthful and fresh, in-keeping with the desired CO2 personality and added a touch of humour with street credibility.

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