Venerdi ← Back to the portfolio

WORK WE DID:

Brand Identity – Logo Design, Packaging Design, Marketing Collateral, Advertising, Channel Marketing, Trade Displays, Print Management

When you work with clients who are so passionate about what they do, you quickly understand what drives their brand. Venerdi is a NZ business with a holistic nutritional and organic heritage. All their products are handmade with quality ingredients providing high nutritional benefits and values. REDFIRE was initially charged with developing new packaging for the Spelt and Gluten free bread ranges. We used market research commissioned by Venerdi to develop an on pack communications strategy that set it apart from the rest of the bread category. Our objective was to move the products away from realms of the “health food shopper” and into the minds of the new, mass consumer base which quickly eventuated to a growth in sales.

The new brand revitalisation and packaging design has definitely set Venerdi apart from it’s competitors and we, as newly converted Venerdi customers continually find our local supermarket shelves running low of our personal favourites.

Venerdi ← Back to the portfolio

WORK WE DID:

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